Roy Farhat, Founder & General Manager

With over two decades of experience as a Computer & Communication Engineer in North America, followed by an impressive 18-year tenure in the dynamic landscape of the Middle East North Africa region as a Digital Marketer and the Head of Grey Digital, Roy stands as a seasoned expert adept at translating intricate business and communication needs into innovative technical solutions. Roy’s journey in the digital realm traces back to the very inception of the Internet and its applications, marking him as a true pioneer in the field.

Roy’s professional journey commenced in 1979 at the Universite du Quebec, Canada, where he began as a System Analyst before ascending to the role of Head of Operations at the Computer Center. In 1984, his quest for excellence led him to the Universite Laval, where he undertook the position of Project Leader – Telecom at the Data Processing Center.

In 1999, Roy embarked on an enriching chapter of his career by joining the renowned Grey Group as the Chief Information Officer for the MENA region. His unwavering dedication to innovation and digital prowess saw him extend his responsibilities in 2006, becoming the Chief Digital Officer, where he pioneered the establishment of Grey Digital across all Grey MENA offices, facilitating an expansive reach to serve clients throughout the MENA network.

Throughout his tenure, Roy spearheaded the conception, development, management, and maintenance of cutting-edge digital solutions for an illustrious roster of clients in the Middle East, including industry giants such as Pfizer, Danone, P&G, GSK, Nokia, Visa, Ferrero, Roshan, Asian Games, Korektel, Dubai Airports, Arab Monetary Fund, Lebanese Army, Qatar Petroleum, and numerous others.

In May 2017, Roy took his passion for digital innovation to the next level by founding Digital & e Consultants – Middle East North Africa, a nimble and adaptable enterprise meticulously catering to every facet of digital marketing.

Further expanding his influence in the realm of technology and security, since September 2017, Roy has assumed the role of Vice President – MENA at Sekcore, a prominent Canadian leader in the realm of Cybersecurity.

Roy’s academic journey is equally impressive, with a foundation built on a Bachelor and a Master’s degree in Computer Engineering from Laval University, Canada, complemented by a second Master’s degree in Project Management from Universite du Quebec. Roy’s unique blend of technical prowess, visionary leadership, and commitment to quality has carved an indelible mark in the ever-evolving worlds of technology and digital marketing.